Professional Course in Digital Marketing
🧑🎓50,000 Students Trained
🎓80 Students Placed
🤝100+ Expert Mentors
🏆8 Years in Industry
🧑🏫Hybrid Classes
🏢100% Job Assistance
★★★⯪☆4.5 Rating on Google
- Course Description
DigitalCampus Digital Marketing Course – Learn, Practice, Succeed
Unlock your potential with the comprehensive Digital Marketing Course at DigitalCampus, designed for beginners, professionals, and entrepreneurs. This industry-aligned program covers essential modules such as SEO, Google Ads, Social Media Marketing, Content Marketing, Email Marketing, Analytics, and more. Learn from certified experts through hands-on projects, real-time campaign practice, and live case studies. Our curriculum is updated with the latest trends and tools to ensure you stay ahead in the fast-paced digital world. With flexible learning modes, personalized mentorship, and 100% placement assistance, DigitalCampus stands as a top choice for those aiming to build a successful digital career.
- Program Key Features
Mode – Online – Offline
Total Duration: 4+1 Month’s
180+ Horse Classroom Program
1 Month Internship at The Ads Media…..and more
- What You’ll Learn from This Professional Course in Digital Marketing
Core concepts of digital marketing
Search Engine Optimization (SEO)
Social Media Marketing (Facebook, Instagram, LinkedIn, YouTube)
Google Ads and Pay-Per-Click (PPC) advertising
Content marketing and strategy
Email marketing and automation
Web analytics and performance tracking
Affiliate marketing and influencer collaborations
E-commerce marketing and sales strategies
Resume building and job placement support
- Why you should learn this?
If you aim to stand out in today’s competitive landscape, learning digital marketing is one of the most effective paths forward. By mastering in-demand skills such as Search Engine Optimization (SEO), Web Design, Social Media Marketing, Content Writing, Performance Marketing, and more, you can open the door to countless career opportunities in the digital space. DigitalCampus’s digital marketing course offers a comprehensive route to success in this ever-evolving industry.
- Program Curriculum
What is Marketing?
What is Traditional Marketing?
How Mobile is the Future of Marketing
Introduction to Digital Marketing
Traditional Marketing vs. Digital Marketing
What is Target Audience?
Examples of Target Audience
Overview of Modules of Digital Marketing
Key Trends in Digital Marketing
Key Players in Digital Marketing
Introduction to Google Ads and its platform
Setting up and managing Google Ads accounts
Keyword research and match types
Creating effective ad campaigns (Search, Display, Video)
Writing compelling ad copy
Setting budgets and bidding strategies
Quality Score and Ad Rank explained
Conversion tracking and analytics
A/B testing for ad performance
Optimizing campaigns for better ROI
Setting up and verifying your Google My Business (GMB) profile
Optimizing your business listing for better local SEO
Adding accurate business information (address, hours, contact)
Uploading photos and videos to engage customers
Managing and responding to customer reviews
Using Google Posts to share updates and offers
Understanding GMB insights and analytics
Leveraging GMB for local search visibility
Integrating GMB with Google Maps
Tips for maintaining and updating your listing regularly
Setting up a professional LinkedIn profile
Building and growing your LinkedIn network
Creating engaging and shareable content
Using LinkedIn for personal branding
LinkedIn company pages: setup and optimization
LinkedIn advertising: campaign types and targeting
Leveraging LinkedIn Groups for networking
Best practices for B2B marketing on LinkedIn
Using LinkedIn Analytics to measure performance
Generating leads and building relationships on LinkedIn
Technical SEO: site speed, crawlability, and indexing
Advanced keyword research and competitor analysis
Structured data and schema markup implementation
Optimizing for voice search and mobile-first indexing
Creating and optimizing pillar content and topic clusters
Link building strategies and outreach techniques
SEO audit tools and interpreting SEO reports
User experience (UX) and SEO integration
Local SEO and Google My Business optimization
Keeping up with Google algorithm updates and best practices
Understanding customer needs and pain points
Crafting a compelling sales pitch
Building rapport and effective communication skills
Handling objections and overcoming resistance
Techniques for persuasive selling
Using storytelling to engage prospects
Closing sales confidently and ethically
Following up and nurturing leads
Leveraging digital tools for sales automation
Analyzing sales performance and improving strategies
Introduction to marketing automation and its benefits
Setting up automation workflows and campaigns
Email marketing automation with tools like Mailchimp and HubSpot
Lead scoring and segmentation for targeted marketing
Personalization strategies using automation
Automating social media posting and engagement
Tracking and analyzing campaign performance
Integrating CRM systems with marketing automation tools
Nurturing leads through automated drip campaigns
Best practices for optimizing automation for ROI
How to start your freelancing career in digital marketing
Building a strong personal brand and portfolio
Finding clients and pitching your services
Setting pricing and managing contracts
Time management and productivity tips for freelancers
Using freelance platforms like Upwork, Fiverr, and Freelancer
Handling client communication and expectations
Invoicing and payment management
Scaling your freelancing business
Building long-term client relationships and repeat business
Setting up an online store and choosing the right platform
Product listing optimization for better visibility
Creating effective product descriptions and images
Driving traffic through SEO and paid ads
Using email marketing for customer retention
Managing inventory and order fulfillment
Understanding payment gateways and security
Leveraging social media to boost e-commerce sales
Analyzing customer behavior and sales data
Strategies for cart abandonment recovery and upselling
Setting up and optimizing your YouTube channel
Creating engaging video content that attracts viewers
Keyword research for YouTube SEO
Using thumbnails and titles to increase click-through rates
Understanding YouTube’s algorithm and ranking factors
Promoting videos through ads and collaborations
Building a subscriber base and community engagement
Using analytics to track video performance
Monetization options on YouTube
Integrating YouTube marketing with other digital strategies
- Hiring Partners
- Tools You will learn.
- Success Journey
- Upcoming Batches
ONLINE BATCH
Available
OFLINE BATCH
Available
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